Jumbo Roy Donders Juichpak
Jumbo Supermarkets set its sights on winning the World Championship Soccer. Well, winning the campaign at least.
How did we fix that?
You know the Dutch, they like to dress up entirely in orange during the World Championships (or any national match, for that matter). So we asked real-life-soap superstar Roy Donders to design an orange version of one of his famous comfort-suits.
The Dutch didn’t win the World Championships, but Jumbo definitely won the campaign: 250.000 suits were sold out in days, while demand was still rising, the suit was trending on social media and several other brands newsjacked the campaign when the suit sold out.