Nike SB 1826
Book/magazine, Retail campaign
Self-commissioned with Nike SB
We wanted to show the abundance of Nike SB’s presence in skateboarding.
How did we fix this?
We made it bigger. We designed a 1826-page book, filled it with five years worth of photography by Marcel Veldman, packed it in a shoe box and complemented it with a pair of Nike SB shoes, skateboard decks, mugs, floor mats, etcetera. We even made a jigsaw puzzle. And then we crammed it al into Civilist Store in Berlin.